Costa Coffee – An International Name in Coffee Industry

Costa Coffee – the second largest coffee house in the world is a British international company owned by Dunstable, United Kingdom. It is the largest coffee house in the United Kingdom and a wholly owned subsidiary of Whitbread PLC. Since 1971, they have served their best quality services to citizens of the globe. It is a UK based coffee house chain, founded by Italian brothers. Their USP is the Italian-ness of the company’s coffee. The siblings have created their own niche in the coffee café market with the leisurely heated and roasted, mocha italia, aromatic mingle of coffee beans.

The signature brand name signifies opulence, perfection and brilliance and is an integral part of the proven product that has risen from many years of knowledge gained through experience. Costa’s reputation does not only apply with exceptional coffee but also with insistence on perfect services.

The inspiration enlarges and manifests in the décor of Costa’s coffee shops in addition to the taste of the invention itself. Obviously you will find many who would say that Costa is only for the tastes of the British, not the Italians and is no more an Italian Company. The claim is irrefutable and Costa Coffee is one of the most popular UK’s coffee shop chains.

The list of all the products served in the café contains delicious beverages, finger linking snacks and many more mouth-watering delicacies too! The international coffee shop’s chain drives 1,390 coffee shops across the UK with 800 more internationally, which covers 28 countries as of January, 2011. Their most biggest store having a capacity of about 300 people is located in Dubai.

Their recent launching of the innovative Coffee Club Facebook application that will allow their more than three million club members to have direct access to their account, has made them a latest buzz in the social networking site. There is also another great service from Costa Coffee. For a lasting present that true coffee lovers will thank you for, no need to search further than the new Costa Gift Card.

The Costa Book Awards was previously famous as the Whitbread Book Awards. After 2005, Costa Coffee took over sponsorship and changed the name also. These awards are given to books by authors based in Ireland and Great Britain. They have recently added Costa Short Story Award in their collection of awards.

The Costa Express is the new way of the Costa Coffee Company to get a Costa Coffee on the go. A perfect cup in four ‘M’, Miscela, Macinatura, Macchina and Manna is their main goal.

The SWOT analysis done by an expert analyst explains that their strengths are the powerful variety of products, reputation and experience of global expansion, their weakness is the frail control despite of IT advantages, few selected covered countries and lack of flexibility, and their opportunities as the merging technique with other coffee companies, covering countries like China, India and many more. Costa Coffee’s ideal customer’s financial profile will be either the upper middle class or the privileged class. Mostly youngsters, professionals, families and mature consumers prefer Costa Coffee according to surveys and sources. If you are interested then you know where to reach for the Costa Coffee experience!

Source by Judy Hogg

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